direction artistique
hombelinechuche@gmail.com@hoombeline+33679690000
Rebranding of the children's ready-to-wear brand Du Pareil Au Même. Emblematic children's ready-to-wear brand from the 90s.
The idea is to redefine the brand's image by modernising and updating it, while building on its history. We rethought the brand, through its communication media: the Instagram feed, the website, the addition of e-commerce images to allow parents to view the clothes worn, as well as its photo and video campaigns, backstage content to show how the brand works and all the graphic design that makes up the brand's new visual identity (new logo, new rules while keeping the brand's playful and happy aspect).
Our aim was to harmonise the brand's consistency and make it timeless.
We were able to work as a team, both with the brand and with our freelance partners, choosing the photographer and videographer with their respective teams, organising shootings, negotiating budgets, choosing the location, set design and styling. We were able to follow the project from conception to shooting, post-production and delivery to the client.
This entire project was done in collaboration with Mira Frat.
Team:
art direction: Hombeline Chuche & Mira Frat
production: Hombeline Chuche
photographer: Axel Vanhessche / Alessio Boni
1st assistant: Arnaud Valdenaire / Nicolas Thomas
2nd assistant: Orane Auvray
digital tech: Morgane Lemat / Christophe Molinari
production company: Cléo Paris
director of photography: Daniel Hoekstra
1st assistant: Nicolas Scardoni / Paul Izabelle / Aurèle Grima
backstage video: Valentin Russo
set design: Hugo Jean & Sarah Pelletier
style: Hombeline Chuche & Mira Frat
backstage video: Valentin Russo
casting: Hombeline Chuche & Mira Frat